Budweiser Knitbot – Christmas Jumper Campaign

The brief

Showcase the Budweiser Knitbot, the Twitter-powered knitting machine, producing festive knitwear for designated drivers, and encourage viewers to tweet #jumpers4des. 

What we did

We created a partly animated promotional video showing the Knitbot in action, the Christmas Jumper promotional packs, and the finished Budweiser Christmas Jumpers being worn by ‘designated drivers’. The campaign featured in newspapers, blogs and websites around the world including The Daily Mirror, Daily Mail and Cnet.

The feedback