Spread the Warmth – Age UK

The brief

raise awareness about the problems facing 1 million older people in winter

What we did

produced an emotive video encouraging viewers to write to their MP to ask them to pay for warmer homes by using monies collected through carbon taxes

The feedback

“the Spread the Warmth video project needed to be very sensitively approached, as it featured real people, telling their own stories.  The videos needed to get a response from viewers without patronising or sensationalising the people we featured.  We chose to work with Forward Slash because they are documentary makers who really know how to get the best out of people and tell their human stories in a very real way.  We were extremely pleased with the finished videos.”