Kellogg’s Tweetshop – Launch of Special K crisps for Kellogg’s

The brief

create a video to publicise a pop-up ‘Tweet Shop’ launching Special K Cracker Crisps 

What we did

Mischief PR and Kellogg’s decided to launch new Special K Cracker Crisps with an innovative idea. They opened a shop where you pay by tweet instead of money. We made this animated video to publicise the opening of the shop.

The feedback

“This activity was a real success for Kellogg’s and the video gained thousands of views and coverage across global media, including Campaign, Ad Age and Daily Mail Online.  The client loved the animation, which was perfectly on brand, and articulated a simple but innovative idea really well.”