Betfair/ Mischief PR

Made for Betfair promoting their scheme to allow Manchester football fans to swap their Carlos Tevez shirts for clean new ones. This video was an incredible viral success for the client, achieving 200 000 views in 2 days, top 5 most viewed videos in the UK, and over 600 comments and likes. It has been syndicated across the world and UK press, appearing in the Mirror, the Mail, BBC and Sky. http://www.youtube.com/watch?v=eutI18wfqI4